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Powered by data, fuelled by passion. We deliver market leading Google Ads management & PPC campaigns that transform Australian businesses, large & small.
Want a PPC campaign that captures, connects and converts? Speak to one of our PPC specialists and find out how.
We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our Google ads for dentists will work closely with you to determine your health services goals and objectives to develop a bespoke Google ads solution.
Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry.
Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.
We focus on the metrics that matter to your business and not vanity metrics such as impressions, clicks and ad positioning.
We understand that the most important metric is that of the growth and success of your business.
We drive highly transactional traffic, improve conversion rates on your landing pages, increase your customer engagement and focus on exceeding your target ROI.
As PPC marketing and advertising is one of the most measurable digital marketing channels, we utilise, various ad networks, ad types and platforms, focusing on your target audience along each stage of the customer journey.
SEM (search engine marketing) provides effective short term results via immediate traffic, improved ROI and effective audience targeting and medium to long term results with measurable and trackable activity and performance.
PPC stand for pay-per-click, a digital advertising model that means advertisers pay every time one of their ads is clicked. The most popular forms of PPC advertising is through the Google Ads and Microsoft Ads platform.
There are a number of channels that use the PPC advertising model. Some of the most popular are:
There are a number of c
The first thing to understand is that the price of each click is decided by an auction. This means the amount you pay for a click depends how many other people are bidding for the same keyword at the same time as you and what you decide to set your bid at.
Google Ads allows you to set bid limits which mean you can choose how much you are willing to pay however this means you may miss out on potential clicks if you set your limit too low.
For example: If you set your bid to $2 per click and your competitors have a limit of $3 per click, you will likely receive less clicks during the more competitive auctions which may be the best time for your audience to convert.
This means it is really up to you how much you spend, but like any auction if you bid too low you may miss out. We use proven performance driven bidding strategies that focus on keywords that will get your business the best ROI.
hannels that use the PPC advertising model. Some of the most popular are:
No. Click through rates on PPC ads has never been higher, with Google making ad placement more dominant in search results and results show you can expect over 60% of people to click the ads when looking to buy online.
No. Click through rates on PPC ads has never been higher, with Google making ad placement more dominant in search results and results show you can expect over 60% of people to click the ads when looking to buy online.
Yes. Local listing ads on google maps and location results are part of Google ads and work the same as any other PPC advertising. If you have a physical store location this is a great way to boost clicks, phone calls and store visits for people searching in your area.
Yes. Local listing ads on google maps and location results are part of Google ads and work the same as any other PPC advertising. If you have a physical store location this is a great way to boost clicks, phone calls and store visits for people searching in your area.
Your ads can appear at the top and bottom of search engine result pages (SERP’s). Search ads show above organic results and are the first thing users see. Your ads position in is determined by a number of factors including the keyword bid, quality score of your ad, landing page and relevance (determined by Google).
Different strategies can help you focus on better positioning in the result but you may spend more or appear less. Our strategies work to achieve the position that has the highest click through rate from your budget.
There are a number of key metrics that you can use to evaluate and measure performance of a PPC campaign. The easiest way is to leave this up to us as we have this all broken down in our easy to understand dashboards.
The key metrics to look out for to know if your campaign is performing well are:
CTR (Click through rate)
Understanding how often people click your ads when they appear will tell you what your missing out on and that you may want to test different ad copy or review the keywords you are bidding on.
CPC: Cost per click is important as large increases or decreases can mean you may need to refine your bidding strategy or review keywords that are blowing out your budget.
CPA: Cost per acquisition tracks the action on your website as conversions, it is crucial to understand how much you are spending per conversion (sales, leads, downloads) and if the ROI is positive.
ROAS (return on ad spend) If you are an ecommerce website your main metric should be ROAS as this will tell you how much return you make for every $1 of ad spend.
Testimonials describe what has been, and are a promise of what is to come.
We will attain our vision by constantly offering innovative solutions in the area of Internet Marketing and SEO.
When engaging World Global Solutions Australia – you are engaging qualified professionals that have one purpose… to make your business more profitable.
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