We know that retailers are always interested in new opportunities to meet online customer demand -- especially during the busy holiday season. Today, we’re excited to introduce the Shopping Assortment Report in Google Merchant Center to help you plan your product assortment and reach even more shoppers online.
With the Shopping Assortment Report, you can quickly discover the top 100 products that you don’t already offer in your Merchant Center product feed for each Google Product Category. You can also see benchmark selling prices for these products. This information can be helpful in identifying new brands and products to add to your assortment, and reach even more customers with in-demand products. The data is based on the popularity of these products on Google Shopping, offering a near real-time view into online consumer demand for shoppable products.
Whether you’re looking to add more products to your inventory or research pricing, the Shopping Assortment Report can help you reach even more shoppers online this holiday season, and beyond. For information on how to get started, check out our Help Center article.
Enhancing the Google Display Network with new innovations
Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.
More transparency: take action with AdWords audience insights
When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.1 Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic.
People use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to dynamic remarketing so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.
Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.